Client
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen JWT Romania
Year
2021
Small business are much bigger then their size


When the Covid crises hit, over 80% of thousands Romanian startups went bankrupt.
BCR wanted to involve in saving those who were decided to fight, and asked for a campaign to help the small business which were at risk. And those were not just words, BCR had their backs with well-suited financial program.

Case 
Cover photo credits: Ioana Moldovan
TV Campaign
We made an online platform (advertised on TV) filled with videos about real business stories of those that managed to survive the Covid generated economic crisis, as well as interviews and advice from BCR financial experts: tinemdeschis.ro (openforbusiness.ro).
Online
After the original one, we made lots of ohers videos with small business supported by BCR in these harsh times. All of them were uploaded on tinemdeschis.ro (openforbusiness.ro) platform - in order to show exemples of businesses which has been recovered with help of BCR.​​​​​​​
Teatrul Ancuta is a small theater school for kids in Ploiesti, Romania.

Nu Oricum is a family business, where everyone has their own role and everything is done manually: from planting seedlings to picking tomatoes.

Inspiration Mood is a small business started by Natalia Vasiliev in an apartment with a sewing machine.

Xilar is a business started by two Romanians which creates devices and operating systemsthat transform any home into a smart and energy efficient one.​​​​​​​

Natural is a cake shop started with ambition, which have grown every year and their products reach today in over 40 markets, on several continents.
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