Client
ING Bank
Role
Art Direction, Illustration
Agency
Headvertising (WPI Group)
Year
2017
ING Bank
Role
Art Direction, Illustration
Agency
Headvertising (WPI Group)
Year
2017
Simple like ING
We looked for an innovative way to show that every bank operation can be done in Home'Bank App by yourself simpler than you think , from the comfort of your home.
Simple like ING. (Romanian: Simplu ca la ING)
Print campaign
For the print campaign we kept the key message (Simple like ING), but from a slightly different point of view: back to basics. What could be simpler then wooden toys for toddlers? You can do a lot of banking operations all by yourself.
Simple like ING.
Simple like ING.
Bonus
It's an agency tradition to make a t-shirt for every campaign they create. On every shirt, the pointer dog from the Headvertising logo is reinterpreted with a twist from each campaign.
