Client
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen JWT Romania
Year
2019
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen JWT Romania
Year
2019
Hello, intelligent payments!
George App (by BCR/Erste Group) launches a series of transactional features: George Pay App, online onboarding credit cards, zero fees for cash withdrawals at ATMs anywhere in the world, lowest exchange rate. There was a lot to say, so we decided to say just one big thing about George Pay App. We called it the freedom to "Pay as you are."
App Logo
App UI design
We redesign some screens of the application and to put them into a demo, in order to illustrate the benefits of the George Pay App.
OOH
In the TVC every benefit of George platform is dramatized in a different room.
For for the OOH we kept the room concepts for every message, but in a simpler, stylish manner.
For for the OOH we kept the room concepts for every message, but in a simpler, stylish manner.
