Client
Molson Coors Bergenbier
Role
Creative Direction
Agency
Cohn & Jansen Creative Network
Year
2021 / 2022
Molson Coors Bergenbier
Role
Creative Direction
Agency
Cohn & Jansen Creative Network
Year
2021 / 2022
don't be like jack
When Bergenbier asked us a campaign that would bring our friends together again after pandemic isolation, we come up with the story of a solitary pine tree - named Jack - which reminds us that we are not stuck in the ground like him, but in our comfort zone. And beside everyday excuses, the only real obstacle in keeping our friendships alive - is our will. Don't be like Jack, because you are not.
Hang out with your friends for a beer. :)
Next Chapter
jack's birthday surprise
One year later, the story of Jack (Ovidiu - in Romanian version) continued.
It's Jack's birthday, but because he cannot move ('cause he's a pine tree), we decided to bring his pine tree friends close to him. So we planted 15.000 pine trees around our hero-tree.
This campaign came as a response to the massive deforestation in Romania.
It's Jack's birthday, but because he cannot move ('cause he's a pine tree), we decided to bring his pine tree friends close to him. So we planted 15.000 pine trees around our hero-tree.
This campaign came as a response to the massive deforestation in Romania.
Digital Shorts
And because Jack (Ovidiu - in Romanian version) received as a birthday gift a lot of pine tree friends planted around him, he wants to thank you and buy you a beer for every pine tree planted.
Cheers for the re-forestation of Romania!
Cheers for the re-forestation of Romania!