Client
NN Life Insurance
Role
Art Direction
Agency
Headvertising (WPI Group)
Year
2017
HOW ARE  grandparents MADE


Because state pensions are low in Romania, the private retirement plans from NN Insurance are a solution for a good life at retirement. NN Romania needed to communcate this in a campaign.
So, we created the School for 'Grand-Grandparents' (Scoala de Buni-buni) - a place that shows you how great grandparents are made. A place where they learn cake recipes, how to tell the same story in ten different ways, how to ruffle, but also five magic tricks at least. And so much more. 

Because the perfect grandparents aren't made overnight, but in time.
Just as the pension they will need.
OOH
For the print campaign we kept the key message, but from a slightly different point of view: how the elderly life is built during youth.
Ad Photography
Photographer: Carioca
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