Client
Raiffeisen Bank
Role
Creative Direction, Art Direction
Agency
Publicis Romania
Year
2023
Raiffeisen Bank
Role
Creative Direction, Art Direction
Agency
Publicis Romania
Year
2023
BANKING
1:1
1:1
The digital banking - developed at lightspeed due to the Covid pandemic - has greatly simplified banking, but it has lost an important side of the banking system. The human side.
Raiffeisen Bank needed a campaign wich to regain focus on what banking is really about: consultancy.
Sometimes you are not sure about the next move in your life. But a discussion with the right person at the right moment - might have the power to clarify. You can talk with a Raiffeisen Bank finnancial expert about what matters to you, and together, you will find a way to make it possible.
'Let's talk 1:1' - is Raiffeisen's invitation to look at banking in a more personal, intimate way and really connected to people's needs.
Raiffeisen Bank needed a campaign wich to regain focus on what banking is really about: consultancy.
Sometimes you are not sure about the next move in your life. But a discussion with the right person at the right moment - might have the power to clarify. You can talk with a Raiffeisen Bank finnancial expert about what matters to you, and together, you will find a way to make it possible.
'Let's talk 1:1' - is Raiffeisen's invitation to look at banking in a more personal, intimate way and really connected to people's needs.
OOH
Beside campaign communication, on OOH we asked some simple questions about life.
Another year with rent, or with the same money do you pay the installment on your own home ?
Will the child's kindergarten be the state-funded system, or will it be a private one?
Are you vacationing in a local ski resort, or in an expensive resort in Switzerland?
Simple but important questions - that deserve to be discussed 1:1 with your financial consultant.
Another year with rent, or with the same money do you pay the installment on your own home ?
Will the child's kindergarten be the state-funded system, or will it be a private one?
Are you vacationing in a local ski resort, or in an expensive resort in Switzerland?
Simple but important questions - that deserve to be discussed 1:1 with your financial consultant.
Products TVCs
For the individual banking services we made individual shorts with the same storyline.
Connect 1:1 with with a Raiffeisen Bank representative or APP, and your world will expand.
Connect 1:1 with with a Raiffeisen Bank representative or APP, and your world will expand.
