Client
BCR Erste Bank
Role
Creative & Art Direction
Agency
Cohn & Jansen JWT Romania
Year
2019
BCR Erste Bank
Role
Creative & Art Direction
Agency
Cohn & Jansen JWT Romania
Year
2019
thE first
money lesson
money lesson
Because in Romania financial education was not taught in school and rarely taught inside family, most of Romanians learned financial education the hard way. So BCR has decided to set up a series of financial lessons for everyone within a free program named Money School (Scoala de Bani).
We advertise that with a simple basic lesson - like the ones we were taught (or we supposed to) when we were kids. And the rest can be easily found in the program started by BCR.
Bank branch ads
In the main printed KV, we thought that the essence of the story told in TVC is not just about earning the money, but the resulting personal success.
Print campaign
Beside the main KV, we proposed another series of messages built around the same concept, very personal money lessons:
