Client
BCR Erste Bank
Role
Art Direction, Creative Direction
Agency
Cohn & Jansen JWT Romania
Year
2018
BCR Erste Bank
Role
Art Direction, Creative Direction
Agency
Cohn & Jansen JWT Romania
Year
2018
First Intelligent
Banking
Banking
Named after first autopilot, inspired from social media and up-to-date with the latest digital assets, George APP from Erste Bank needed a spectacular introduction to the Romanian public.
We find George to be so advanced in the digital banking landscape, that he seems almost like a person. Like you, he loves design, innovation or simplicity. He can addapt to you, and can be customized after your needs. He is smart, simple and personal. George is the first intelligent banking.
OOH
For the printed campaign we kept the key message "George is the first intelligent banking", but a different point of view: introducing George. Starting from the original George visual language (designed by Jung von Matt), we developed a series of simple messages and a lot of new icons - who helped the audience to get to know George better.
George Credit Cards
Online
For social media we made several animations, featuring one of George's main 'traits. "Like you, George loves innovation / simplicity / design / social media. George is the first intelligent banking."
