Client
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen Creative Network
Year
2022
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen Creative Network
Year
2022
GEORGE IS OPEN
FOR BUSINESS
FOR BUSINESS
For announcing that George App from BCR Erste Bank is business ready, we designed an office building in the shape of George logo. After we placed it (virtually) in the Business Area of Bucharest, we presented the project as an AD for a new office building. Inside, lots af small businesses found their place. The renders was so effective that people were amazed about the project and asked us when it's going to be build. The building was a symbol for the George App, now ready for business.
OOH
For the OOH campaign we kept the idea of presenting the George App as a new office building.
But this time, we accompanied this ad with real App functionalities ads, too.
But this time, we accompanied this ad with real App functionalities ads, too.
