Client
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen Creative Network
Year
2022
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen Creative Network
Year
2022
Honest with
your money
your money
Because Romanians have the lowest financial education in EU, money are taboo in local conversations. So, along with BCR, we decided to change that. And the best thing to brake the myths was to make knowledge as accessible as possible. With easy practical financial rules with simple names, easy to understand and remember. We encouraged Romanians to talk about money, to be honest with their money. For a Financially Intelligent Romania.
Case
Print
OOH
Campaign Signature
'Be honest with your money' became an invitation for a whole country to look at their own financial habits, to be open and learn to have a more healthy, knowledgeable relationship with their money.
