Client
BCR Erste Bank
Role
Creative Direction, Art Direction
Agency
Cohn & Jansen JWT Romania
Year
2020
Less bank.
More George.

George App is painless banking. Paperless. Weightless. Stress less.
We created a concept about minimalism, no extra tasks, no extra words, straight to the point. 
A very daring "Less (classic) bank, more George" (Online Banking App). A classical "less is more" - adapted this time to the human needs.
App design​​​​​​​
The George App user interface was specially re-designed for the TVC.
OOH
For the OOH and printed campaign we have developed the key message "Less Bank. More George." into specific needs, addressing the financial products available in George App.
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