Client
BCR Erste Bank
Role
Art & Creative Direction
Agency
Cohn & Jansen JWT Romania
Year
2019
BCR Erste Bank
Role
Art & Creative Direction
Agency
Cohn & Jansen JWT Romania
Year
2019
Upgrade to George World
The launch of George (Erste banking App) in Romania promised a revolutionary banking experience, packed with all the financial services you get from a traditional bank, and many more.
If there's a new way of banking, there's a new world of banking. So we made George world - a world of upgrades, where there is always a next level, every George benefit is a level-up and the digital world is not an experiment, but an experience.
OOH
For the OOH we try to capture one of the most important asset of George - 100% online account - through a face recognition-based validation process.
George Cards presentation setup
Bank Branches Ads
For the BCR Bank Branches we choosed to keep the visual direction with simple icons from the previous campaign for the visual consistency reasons, but with an upgrade. The "g" from George logo is now part of the icons which shows the advantages of George.
