Client
ING Life Insurance
Role
Art Direction
Agency
Headvertising (WPI Group)
Year
2012
ING Life Insurance
Role
Art Direction
Agency
Headvertising (WPI Group)
Year
2012
The essential ingredient
The biggest insurance company in Romania, ING Life Insurance, wanted to make their Financial Plans for Children more attractive, so the creative idea was to communicate the financial needs of children in children's language, but talking to their parents.
The artists from the National Puppet and Marionette Theatre from Bucharest (Teatrul de Animatie Tandarica) helped us to explain in a TVC why Financial Plans for Children are much more than they seem at first sight.
Bank Stationery for Kids
To keep the story alive, the hero puppets from TVC made into the 2013 Calendar for ING Life Insurance Romania.
The puppet's soul
Campaign Logo
Financial Plans for Children, from ING
Financial Plans for Children, from ING
