Client
Raiffeisen Bank
Role
Creative Direction, Art Direction
Agency
Publicis Romania
Year
2023
Raiffeisen Bank
Role
Creative Direction, Art Direction
Agency
Publicis Romania
Year
2023
WHAT WE HAVE
IN COMMON
IN COMMON
Although it is part of the EU, Romania is still in a development process, and many good initiatives come from the NGO environment. Raiffeisen Bank Romania reaffirms its commitment to the development of local communities and launches this year's edition of the Raiffeisen Communities program, the accelerator of NGOs in sustainability with total grants of 1 Million Euros.
When we talk about communities, we talk about all of us. And the mechanism by which a community functions - is through the human chain of actions. It just needs a start, and the act of kindness goes from one person to another, until it reaches the one in need. 1:1:1:1... Like a domino effect.
We chose three real stories from real NGOs, and portrayed them through the visuals of a domino.
No matter how different we are, goodwill is ultimately what we all have in common.
What unites us.
We chose three real stories from real NGOs, and portrayed them through the visuals of a domino.
No matter how different we are, goodwill is ultimately what we all have in common.
What unites us.
MAKING OF
For the TVC we built a real domino installation made of more than 4000 pieces.
It was a real challenge, because it should be installed in record time in 3 different locations,
but the production company (AbisStudio) made this possible. :)
It was a real challenge, because it should be installed in record time in 3 different locations,
but the production company (AbisStudio) made this possible. :)
