Client
Molson Coors Bergenbier
Role
Creative Direction
Agency
Cohn & Jansen Creative Network
Year
2021
Yes, Bergenbier
has a new image

After Taxi Studio London created a brand NEW label for Bergenbier, first step of the campaign was to make a glorious launching in a 20 secs. How can you build emotion of epic proportions in less then a minute and create the excitement of a movie without a movie?
Our solution was to simulate the opening credits for a Hollywood film production company. A famous one. ;) You'll think that after that intro, something amazing must follow. And you're right. Is the New Bergenbier Image. A new reason to meet your friends at a beer.
 
Social media launch
...And your mission
is to launch it!

The second step of the campaign is to launch the new image, and the best way to do it is to call you to launch it. In addition to the fame you get immediately :), this also means winning prizes and drinking a Bergenbier with your friends. To spread the word, we chose a famous Romanian stand-up artist, VIO (Viorel Dragu).
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