Client
Raiffeisen Bank
Role
Creative Direction, Copywriting
Agency
Publicis Romania
Year
2023
Raiffeisen Bank
Role
Creative Direction, Copywriting
Agency
Publicis Romania
Year
2023
COLeG DE BANCÃ
cu david popovici
cu david popovici
The famous swimmer David Popovici - one of Raiffeisen Bank's ambassadors - started college this year. He chose the Faculty of Psychology in Bucharest, and Raiffeisen Bank Romania wanted to mark the moment with a digital campaign for students.
Because David is a role model for young people in Romania, every first year student would like to be his collegemate. The problem is that only first year Psychology students can be colleagues (coleg de banca) with him. But you can be colleague (coleg de banca) with David Popovici in another way. You can open a Student Account at the same bank as David. ;)
Activation
You don't have to study at Faculty of Psychology in Bucharest to be a colleague with David Popovici. You can be colleague (coleg de banca) of the famous swimmer by opening a Student Account at Raiffeisen Bank. If you do, you'll get a t-shirt with half a print - which is complete only next to the t-shirt worn by David Popovici.
If you wear the t-shirt and meet David, send us a picture of the two t-shirts that make up the complete design, and you will win a substantial prize for the first year of College. It's cool to be a colleague (coleg de banca) with David Popovici. ;)
If you wear the t-shirt and meet David, send us a picture of the two t-shirts that make up the complete design, and you will win a substantial prize for the first year of College. It's cool to be a colleague (coleg de banca) with David Popovici. ;)
